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Plug Power Inc

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One thing I think is missing from this discussion is that Brazil has already been through an earlier wave of Chinese automakers, and it shows that being Chinese, having lower manufacturing costs or offering more equipment does not automatically guarantee success. Chery entered Brazil in 2009, long before the current EV boom. Its first attempt was not particularly successful. The cars could offer a lot of equipment for the money, but the products, powertrains, dealer experience and overall strategy were not yet sufficiently adapted to Brazilian conditions and consumer expectations. Several early models disappeared. But Chery stayed. It built a factory, accumulated experience and eventually partnered with CAOA, a Brazilian automotive group with decades of experience in the local industry. CAOA had previously built its business through Ford dealerships, imported Hyundai vehicles and eventually manufactured Hyundai vehicles in Brazil. The result is that today's CAOA Chery is almost unrecognizable compared with the Chery that entered Brazil more than 15 years ago. And now CAOA is doing something similar with Changan. Changan is a separate Chinese automaker, but CAOA is using its Brazilian industrial and commercial infrastructure to manufacture and sell Changan products here as CAOA Changan. That is important because this competition is no longer limited to cheap imported EVs. Chinese-designed ICE, mild-hybrid, hybrid and plug-in hybrid vehicles are increasingly competing with traditional manufacturers too. JAC is a useful counterexample because its history went almost in the opposite direction. JAC entered Brazil in 2011 with a huge marketing campaign, quickly established a large dealer network and initially sold quite well. It promised Brazilian manufacturing, but that passenger-car factory never materialized. Over time its light-vehicle operation shrank dramatically and most of that original dealer footprint disappeared. So Brazil has already demonstrated something important: Chinese origin alone doesn't guarantee success. Chery initially struggled, stayed, learned, localized and found a strong Brazilian industrial partner. JAC had a much stronger initial launch but failed to establish the same industrial footprint and eventually became a much smaller player. Now we're watching a much larger second wave. BYD took over Ford's former industrial complex in Camaçari. GWM took over Mercedes-Benz's former factory in Iracemápolis. Renault and Geely are expanding their industrial relationship. GM itself is assembling Chinese-developed Chevrolet EVs in Ceará through products originating from its Chinese ecosystem with SAIC and Wuling. Toyota and BYD have a 50/50 EV R&D joint venture. Tesla complicates the story even further. Tesla is one of America's biggest automotive technology success stories, but its battery supply chain has always been international. Panasonic was fundamental to its early scale, while its later battery sourcing expanded to suppliers including LG Energy Solution and CATL. So the modern auto industry is already much more interconnected than “Chinese technology vs American technology” suggests. And this is why I find the comparison with Japanese and Korean automakers so interesting. Foreign manufacturers don't necessarily remain importers forever. They enter a market. Sometimes they fail. Sometimes they learn. They change products, establish dealerships, find local suppliers, partner with domestic companies, hire local engineers and workers, and eventually manufacture locally. Brazil watched Japanese and Korean companies go through versions of that process. Now we're watching Chinese companies do it. And localization gives us a much better experiment for the question this thread started with. If BYD, GWM, Changan or another Chinese manufacturer loses most of its price advantage after producing in Brazil, Europe or eventually the US with local workers and local regulations, then Chinese wages, subsidies and domestic production conditions were clearly responsible for a large part of that advantage. But if a significant advantage survives localization, then wages cannot be the whole explanation. Battery costs, vertical integration, platform architecture, supplier organization, procurement, automation, manufacturing scale, development cycles and margins all become part of the answer. That's why I don't think the most interesting experiment is simply importing millions of Chinese cars into the US. Make them manufacture there. Make them employ American workers. Make them comply with American safety, labor and environmental rules. Then compare the products. Brazil is increasingly doing exactly that experiment with Brazilian workers. And after watching what happened with Chery and JAC over the last 15+ years, I wouldn't assume the result in advance. Localization can expose weaknesses just as easily as it can expose advantages.
PLUG looking for $2.30s tomorrow. Will be $7 in November.
PLUG going to $7 finally in November. Let's keep that momentum going.
Hydrogen Bubble starting, we are at the beginning 2.0 🚀 $BE $FCEL $PLUG $BLDP
PLUG set to make afternoon moves up.
PLUG will see $7 in November. Good start today. Let's continue moving it up.
PLUG should be at $7. Let's get started.
Zooming out on PLUG makes me wonder how many bag holders are trying to break even pushing it.
Let's see $2.50 PLUG!
PLUG is making moves today.
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