Watching out for SBUX's upcoming earnings report? Some things to think about

 Starbucks Corp (SBUX) is reporting earnings next week. Lets focus in on how the stock is performing.

Analysts think Starbucks Corp will report an EPS (earnings per share) of $0.76, EPS GAAP Estimate 0.73, Revenue Estimate $8.13B, with 27 downward revisions by analysts over the last 90 days against zero upward. 

Bulls will want to hear that the company beat the analysts' estimates and is set to grow in coming quarters. Just as important as the earnings report, is the company's future.

On the other side of the fence, SBUX bears will be looking for the opposite. They want the EPS to underperform analysts' expectations and to be strong a signal of the company's decline in coming quarters.

Whether you're a bear or bull you'll want to be aware that occasionally a stock's price movement is caused by the analysts' estimates, rather than from the earnings report itself. As you see more of these, you'll begin to notice patterns in the runup and rundown of the stock's price.

Share price moves can have an impact on existing shareholder sentiment. As of July 25 shares of SBUX are trading at $83.59. Over the last 52-week period, the price is down -32.39%.