What to watch out for in CAKE's upcoming earning report:

Cheesecake Fact (CAKE) is reporting earnings on July 27. Lets zoom in on how the stock is performing.

Analyst opinions suggest Cheesecake Fact will report an EPS (earnings per share) of $0.78 on Revenue of $837.92M. Over the last 90 Days, 10 analysts have revised down EPS while 3 have revised up. 

The Cheesecake Factory Incorporated operates restaurants. It operates two bakeries that produces cheesecakes and other baked products for its restaurants, international licensees, third-party bakery customers, external foodservice operators, retailers, and distributors. The company owns and operates 306 restaurants throughout the United States and Canada under brands, including 208 The Cheesecake Factory and 29 North Italia; and a collection of Fox Restaurant Concepts, as well as 29 The Cheesecake Factory restaurants under licensing agreements internationally.

Bulls will want to hear that the company beat the analysts' estimates and is set to grow in coming quarters. Just as important as the earnings report, is the company's future.

There are two primary things that CAKE bears will be concerned with. The first is that the reported EPS underperformed the estimates of analysts. Stocks respond unfavorably to that news. The second is that the report outlines a negative growth story for the stock in the coming quarters.

If you're new to playing earnings reports, it's important to be aware that sometimes the majority of a stock's price movement can be caused by the analysts' estimates, rather than from the earnings report itself. The more of these moves you watch, the better you'll recognize the signs over time.

As of July 19 shares of CAKE are trading at $28.01. Over the last 52-week period, the price is down -48.95%. A larger move here can mean investors will have a stronger bullish or bearish outlook on the stock.