Hold on to ya butts. ETSY's earnings report drops next week.

Etsy Inc (ETSY) is ready to report earnings on July 27. Here's a few things you should know about before they make the announcement.

Analysts are thinking we'll see a Normalized EPS (earnings per share) of $0.74, EPS GAAP of $0.32 on Revenues of $556.36M. Over the last 90 Days, there have been 7 downward revisions compared to 1 upward. 

ETSY bulls will be waiting to hear two things. The first is that the reported EPS beat the estimates of analysts. The stock will move on that news. The second is that the report outlines a positive growth story for the stock in the coming quarters.

There are two primary things that ETSY bears will be concerned with. The first is that the reported EPS underperformed the estimates of analysts. Stocks respond unfavorably to that news. The second is that the report outlines a negative growth story for the stock in the coming quarters.

If you haven't traded too many earnings reports, it's important to be aware that sometimes the majority of a stock's price movement can be caused by the analysts' estimates, rather than from the earnings report itself. As you see more of these, your ability to recognize one or the other will improve.

Shares of ETSY were trading at $87.2 as of July 19. Over the last 52-weeks, shares are down -71.67%. A larger percentage here can mean investors have a stronger bullish or bearish outlook on the stock.