PRTY is up 5%. Will the PRTY party continue?

Shares of Party City Holdco Inc (PRTY) are trading 5% higher at a price of $2.1 at the time of this writing. The stock is outmatching peers on a slightly glum day for the Consumer Discretionary sector.

The stock has caught the eyes of meme traders lately and the price has been whipsawing.
The company is staffing up heavily, predicting a strong holiday season.
Large call volumes are being placed on the stock.

Party City Holdco Inc has been trading between a 52-week high of $9.21 and a 52-week low of $1.04. The stock has a market cap of $237 Million.

Party City Holdco Inc. is the leading party goods company by revenue in North America and, the company believes, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes.